Motivated and multi-dimensional designer with a knack for developing visually engaging tactics for a range of businesses. From charitable foundations to the largest pharmaceutical companies, I have used my skills to create materials supporting a variety of initiatives from product launches to internal corporate engagement programs. With experience across the healthcare industry, my design sense is adaptive, including market access, HCP, patient, medical device and corporate communications.
The medium doesn’t matter! For me the fun is in finding the right design solution for the business objective—digital, print, large scale conference or pitch perfect presentations. I welcome each design challenge with a fresh eye and open mind.
Experience
Group Art Supervisor
Mosaic Group, An IPG Health Company — NYC/Remote (2021-present)
Collaborating with clients and internal teams to develop creative tactics for market access brand planning
Managing staff and freelance designers on multiple brands in various life-cycles, including new product launches
Supporting agency network partners on accounts that require market access expertise in developing creative tactics
Network Engagement—Mentor program and IPG Sustainability Allies
Mentoring as part of a network-wide mentoring program, providing insights and tools to colleagues within IPG
Providing insights and creative suggestions to IPG Sustainability Allies to develop employee engagement materials and events for the network
Art Supervisor
Entrée Health — Princeton, New Jersey (2018-2021)
Develop creative presentations and participate in client meetings that identify strategic objectives
Develop creative tactics and campaigns that meet strategic objectives
Evaluate workload, budgets and time lines to source appropriate staffing for creative assignments
Manage design/freelance support, directing and reviewing creative development for quality
and consistency across materialsOrganize and develop internal activities to help inform, educate and encourage associate engagement
Creative Consultant
Greater Philadelphia Area (2014-2018)
Design — On- and off-site creative support for digital and print design, campaign development, project management, presentations and pitches
Organize — Project management for events, conferences and campaigns
Art Director
Wedgewood Communications — Holmdel, New Jersey (2009-2014)
Art Direction and design for multiple Fortune 500 pharmaceutical brands
Manage projects and internal team, as well as coordinate with clients and external vendors to meet business objectives
Develop concepts and materials for marketing campaigns and conferences (digital and print)
Art Director
Becton Dickinson — Franklin Lakes, New Jersey (2002-2009)
Art Direction and design for digital and print materials
Collaborated with international team of designers to create brand guidelines/standards
Supported Corporate Identity group in creating training/workshop materials; speaker at various workshops worldwide
Event coordinating for corporate events
Worked with Traffic Coordinator to assign projects and assess need for additional freelance resources
Designer/Art Director
MJC Design — South Orange, New Jersey (1998-2005)
Design and production for magazines, book covers, brochures, logos and stationary packages, page advertisements, invitations, and POP pieces for clients such as Hachette (Elle Decor, Home, Metropolitan Home), Primedia, The Equitable, and the Wall Street Journal
Designer/Assistant Art Director
Rochford, Inc. — Hackensack, New Jersey (1998-2001)
Designer/Assistant Art Director
Words and Pictures Creative Service, Inc. — Park Ridge, New Jersey (1996-1997)
Education
Bachelor of Fine Arts in Graphic Design The College of New Jersey
Creative Skills
Art Direction and design of digital and print media (individual projects, integrated campaigns and events), websites, story boarding, development of style guides and technical specs, development and delivery of presentations, print production, construction of comps/mock-ups
Computer Skills
Macintosh and PC; InDesign, Photoshop, Illustrator, XD, PowerPoint
Additional Projects
Program Advisor/Coordinator (Volunteer)
TEDxCapeMay (2013-present)
Coordinate with event organizer and volunteers to plan, track progress, and delegate tasks in preparation for the event
Manage presenters, volunteers, vendors and attendees the weekend of the event, including venue set-up, rehearsals, gift bags, registration and more
Recruit speakers for the event
Create graphics for the event leveraging TED brand standards — event graphics, ads, multi-media graphics
Contribute content to Social Media outlets
Visual Designer
Records For Life Contest sponsored by the Bill and Melinda Gates Foundation (2013)
Initiated project and reached out to potential team members
Collaborated with team in creation of concept
Designed and created comps of components for submission